ai tools for small business owners

5 Engaging Content AI Tools for Small Businesses

As digital marketing becomes the norm, small businesses in Australia face the challenge of creating engaging, high-quality content that resonates with their audience without breaking the bank. Fortunately, AI tools are revolutionising content creation. They have made content creation easier, faster, and more affordable. Here are the top 5 AI tools that can help small businesses achieve their content goals.

1. Canva

Canva is a user-friendly graphic design tool that leverages AI to help users create stunning visuals for a range of content requirements. You can choose from a wide range of templates for social media posts, presentations, flyers, and more. It was launched in 2013 by Melanie Perkins and boasts of more than 185 million monthly active users (MAUs) and it used across 190 countries.

Features of Canva we love:

  • Template Library: Access to thousands of customizable templates.
  • Design Suggestions: AI-driven recommendations for design improvements.
  • Brand Kit: Store brand colors, logos, and fonts for consistent branding.
  • Team Work: You can collaborate with your team for quick work and ease of decision making.

Benefits: Canva’s intuitive interface and extensive template library allow small businesses to produce professional-looking graphics without needing a graphic designer. The AI-powered design suggestions ensure that each piece of content looks polished and on-brand.


Overview: uses advanced natural language processing (NLP) to generate high-quality written content. It can create everything from blog posts and social media captions to product descriptions and email newsletters. This generative AI platform was created by Paul Yacoubian, who is the CEO and co-founder of

Features of we love:

  • Beginner Friendly: Comes with pre-set templates for different types of content so one can get started even with limited knowledge.
  • Tone Adjustment: Customise the tone of the content to match your brand’s voice, which is key to marketing.
  • Multiple Languages: At the time this blog was written, supported 29 languages.
  • Plagiarism Alert: It has an inbuilt plagiarism checker.

Benefits: For small businesses with limited time and resources, can drastically reduce the time spent on writing tasks. The ability to generate content in a brand-consistent tone ensures that all communications are cohesive and professional.

3. Lumen5

Overview: Lumen5 is an AI-powered video creation platform designed for turning text content into engaging videos. It’s perfect for businesses looking to enhance their social media presence with video content. This online video platform boasts of over 1000000 users globally. Their CEO and co-founder is Michael Cheng, a Canadian enrepreneur.

Features of Lumen5 we love:

  • Text-to-Video: Transform blog posts and articles into videos.
  • URL-to-Video: Truly, it can do that.
  • Media Library: Access to millions of stock photos, video clips, and music tracks.
  • Customisation: One can add branding elements such as logos and colour schemes.

Benefits: Videos are highly engaging and often have better reach on social media platforms. Lumen5 makes video creation accessible to small businesses by automating much of the process and providing a vast library of media assets.

4. Grammarly

Overview: Grammarly is an AI-based writing assistant that helps improve the clarity, correctness, and effectiveness of your writing. It’s an essential tool for ensuring all written content is error-free and polished. Definitely a winner in AI content generation that is also accurate and refined. Grammarly was founded way back in 2009 by Max Lytvyn, Alex Shevchenko, and Dmytro Lider. Gradually, the platform has integrated AI into its systems and rapidly improved to suit changing needs of content marketers.

Features of Grammarly we love:

  • Grammar and Spell Check: Identifies and corrects grammatical errors and the dreaded “typos”.
  • Style Suggestions: Offers suggestions that can enhance and amplify one’s writing style.
  • Plagiarism Detection: Checks for content originality so that you know you can showcase your worth to Google.

Benefits: By using Grammarly, small businesses can maintain a professional image through error-free written communications. The style suggestions also help in crafting more compelling and engaging content.

5. Hootsuite

Overview: Hootsuite is a comprehensive social media management tool that uses AI to optimise content scheduling and performance tracking. It supports multiple social media platforms, making it easier to manage a brand’s online presence. Ryan Holmes is the founder of Hootsuite and along with co-founders Dario Meli and David Tedmdan.

Features of Hootsuite we love:

  • Auto-Scheduling: AI-driven recommendations that helps to optimise posting times.
  • Analytics: Detailed performance metrics and insights to get the maximum RoI out of your social media efforts.
  • Content Curation: Discover trending content to share with your audience.

Benefits: Hootsuite streamlines social media management by centralising content scheduling and analytics. The AI-powered scheduling ensures posts go live at the best times for maximum engagement, while the analytics help refine content strategies.

For small businesses in Australia, leveraging AI tools like Canva,, Lumen5, Grammarly, and Hootsuite can transform content creation from a daunting task into a manageable and cost-effective process. These tools not only enhance the quality and engagement of the content but also ensure that businesses can maintain a consistent and professional brand presence across all platforms. By embracing these AI solutions, small businesses can stay competitive and resonate more effectively with their target audience.

Penned.AI Australia