24 Jun How to Drive RoI With AI-Based Paid Campaigns

The global spend on search campaigns is set to run into touch 300 billion in 2024. This is to grow at 8% annually in the next 4 years and AI-based paid ads and PPC campaigns are at the helm of it. Additionally, paid campaigns are showing better RoI on spends than organic links. According to Unbounce, 50% of website visitors through ad clicks are likely to make the purchase. That is saying something when one didn’t know how to drive RoI with Google Adwords just a few years back.

Today, advertisers are laying faith in AI-based search advertising and PPC advertising as a wonderful means to get better sales for less. With an AI-driven digital landscape today, driving return on investment (RoI) through paid ads and pay-per-click (PPC) campaigns has become more critical for businesses. Leveraging the power of artificial intelligence (AI) in ad strategies can not only enhance a campaign’s performance but also ensure cost-effectiveness and engagement.

Let us tour the PPC and search ads landscape with the help of one single example. We run a jewellery business that wants to go the D2C way and build its client base using digital as the primary means of customer outreach. So, here’s how you can maximise RoI with AI-based Google Ads, Meta Ads, YouTube Ads, and native ads for a jewellery brand.

Understanding the AI Advantage

AI technology has transformed the digital advertising industry by providing advanced data analytics, predictive modeling, and automated optimisation. Even for our jewellery brand, this can make a tremendous difference. What is important is to take that leap before the competition does. With the help of AI tools, our jewellery brand can target their audiences more accurately, deliver personalised content, and achieve higher conversion rates. They don’t want to reach out to an audience that does not shop or one that only comes to the internet to create reels. What the jewellery brand really needs is an audience segment that shop, spends online and has the proximity to their business.

Keeping all that in mind, companies such as Penned.AI use the right AI tools to enhance paid ad and PPC campaigns for a jewellery or any lifestyle brand across platforms.

Google Ads

Google Ads is a robust platform where AI plays a crucial role in optimising campaigns for better RoI. However, it is dynamic and complex today — with the introduction of new features and technologies routinely. Therefore, only a team that is in touch with the dynamics of Here are some recommendations:

1. Smart Bidding:

AI-driven Smart Bidding strategies, such as Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend), automatically adjust your bids in real-time to maximise conversions and value.

2. Responsive Search Ads:

Utilise AI to test different headlines and descriptions, automatically combining them to create the best-performing ad combinations. This not only improves ad relevance but also boosts click-through rates.

3. Dynamic Search Ads:

AI helps you capture potential customers with Dynamic Search Ads by matching your ad content to the search queries that are most relevant to your business, even if you don’t have specific keywords targeted.

4. Audience Insights:

Leverage AI to gain deeper audience insights. Google Ads provides machine learning-based audience targeting, allowing you to reach users based on their behaviors, interests, and previous interactions with your website.

Meta Ads (Facebook and Instagram)

Meta’s advertising platforms are heavily AI-driven, providing businesses with powerful tools to enhance their ad campaigns. Here’s how you can make the most of AI in Meta Ads:

1. Automated Targeting:

AI-driven targeting helps you reach the right audience by analysing user data and identifying patterns that predict which users are most likely to engage with your ads.

2. Dynamic Ads:

Use AI to automatically showcase the most relevant products from your catalog to potential customers. Dynamic ads use user behavior and preferences to deliver personalised product recommendations, driving higher conversion rates.

3. Ad Placement Optimisation:

Meta’s AI determines the best placements for your ads across Facebook, Instagram, Audience Network, and Messenger, ensuring maximum visibility and engagement.

4. Creative Optimisation:

AI tools analyse which ad creatives perform best and make real-time adjustments to your ad content, helping you continuously improve ad performance without manual intervention.

YouTube Ads

YouTube, being a part of Google, benefits from the same advanced AI technologies. Here’s how to optimise your YouTube Ads for better RoI:

1. Video Ad Sequencing:

AI helps create effective video ad sequences that tell a compelling story across multiple ads. This keeps the audience engaged and leads them through the funnel more effectively.

2. Smart Bidding for Video:

Use AI-driven Smart Bidding strategies tailored for video ads to optimise your bids for maximum impact, such as Maximise Conversions or Target CPA bidding.

3. Custom Intent Audiences:

Leverage AI to target custom intent audiences, which are users who have shown an interest in your products or services based on their recent search behavior on Google.

4. Enhanced Targeting Options:

YouTube’s AI-driven targeting options, such as affinity audiences and in-market audiences, help you reach users who are more likely to be interested in your ads, thus driving better engagement and conversion rates.

Native Ads

Native ads blend seamlessly with the content on the platform, providing a non-disruptive ad experience. AI can significantly enhance the effectiveness of native ads:

1. Contextual Targeting:

AI analyses the context of the webpage content to ensure your native ads are shown in relevant and appropriate contexts, improving the likelihood of engagement.

2. Personalisation:

AI-driven personalisation tailors the ad content to individual user preferences and behaviors, making the ad more appealing and likely to convert.

3. Real-time Optimisation:

AI continuously monitors ad performance and makes real-time adjustments to improve results, such as changing ad creatives or adjusting bids based on user interactions and engagement metrics.

4. Predictive Analytics:

Utilise AI-powered predictive analytics to forecast future trends and user behavior, allowing you to stay ahead of the competition and refine your ad strategies proactively.

AI-based paid ads and PPC campaigns are revolutionising the way businesses approach digital advertising. By leveraging AI technologies, you can achieve higher RoI through improved targeting, personalised content, and real-time optimisation. Whether you’re using Google Ads, Meta Ads, YouTube Ads, or native ads, integrating AI into your advertising strategy can help you stay ahead of the competition and maximise your marketing budget. Embrace the power of AI to drive your ad campaigns forward and unlock new levels of success.